Download American Still Life: The Jim Beam Story and the Making of by F. Paul Pacult PDF

By F. Paul Pacult

The untold tale of the world's most appropriate bourbon and the kinfolk that made it #1
American nonetheless Life tells the intertwined precise tales of America's favourite whiskey and the relations dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with revenues of over 5 million instances in line with yr. no longer an afternoon has handed within the 207 years of Jim Beam's lifestyles while a Beam loved one has now not been grasp distiller. devoted to caliber, and devoted to the relatives legacy, the Beams have shepherded their rather American spirit to the head in their undefined. And they've performed it in an beset through demanding situations, from executive law and prohibition, to altering client tastes, to fierce new worldwide festival. through making a model of unheard of caliber and consistency, and through tying the good fortune in their product with the great identify of the family members, the Beams have tested an enduring legacy as possibly one of many maximum relatives company dynasties in American heritage. not only an easy background of "America's local spirit" (so named by way of an act of Congress in 1964) or an easy relatives historical past, American nonetheless lifestyles is a narrative of commercial luck in line with caliber and a spotlight to aspect, consistent innovation, innovative branding and ads, and version to the enterprise environment.
F. Paul Pacult (Walkill, new york) is well-known across the world as his generation's such a lot comprehensive and revered authority on beverage alcohol. He has written for plenty of magazines, together with Playboy, Wine and Spirits, gourmand, Whisky, Drink, Men's magazine, Cheers, kingdom hotels, commute and relaxation, Bon Appetit, Decanter, and Food and Wine. between his many accomplishments, he has hosted and coproduced syndicated talk-radio courses and served because the basic professional on whiskey, beer, and wine for the background Channel documentary America beverages: heritage in a Glass.

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Additional info for American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon

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Indd 48 CMYK_PAGE 48 9/6/13 6:44 PM tomato and egg salad This luscious juxtaposition of sliced tomatoes and hard-cooked egg with well-seasoned handmade mayonnaise reminds me of two classic old-school dishes. One is a traditional Russian salad, a mixture of cold cooked vegetables lightly bound with mayonnaise and sometimes spooned into halved tomatoes. The other is the French oeuf mayonnaise, the simple bistro standby of hard-cooked egg with mayonnaise and nothing more, except perhaps a lettuce leaf.

Serves 4 to 6 PHOTOGRAPH ON PAGE 14 A stale 1-pound loaf country bread, preferably several days old Olive oil Salt and pepper 2 garlic cloves, minced Sweet or hot pimentón 2 ounces Spanish chorizo, diced (optional) Cut, tear, or break the bread into rough 1-inch chunks. If it is quite dry, moisten with 2 tablespoons cold water and cover with a towel for 30 minutes. Heat ¼ inch of olive oil in a wide cast-iron skillet over medium heat. Add the bread and let brown gently for 8 to 10 minutes, turning the chunks frequently so they slowly crisp.

The interior should be golden brown. Sprinkle with a little pimentón, if you wish. Serve warm or at room temperature. indd 44 CMYK_PAGE 44 9/6/13 6:44 PM cashews with indian spices ½ teaspoon coriander seeds ¼ teaspoon cayenne ½ teaspoon cumin seeds ¼ teaspoon turmeric ½ pound natural raw cashews Sea salt 2 tablespoons melted butter Heat the oven to 400°F. Toast the coriander and cumin seeds in a small dry pan over medium-high heat until fragrant, about 1 minute. Coarsely grind in a spice grinder or with a mortar and pestle.

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